traditional market planning with a behavioral architecture approach in South Konawe district

Abstrak

In the economic context, the Traditional Market is actually a media storefront where sellers and buyers meet. Not only limited as the centre of economic activities of citizens, in its development the Traditional Market also functions as a place to socialise and a place to exchange information, but a bad stigma is often attached to Traditional Markets such as circulation problems, the atmosphere of the market space is stuffy, dark, dirty and smells bad. These problems are also often found in traditional markets in South Konawe Regency which causes uneven economic activities in the market area so that there is a gap in commercial value in several market areas. For this reason, efforts need to be made to increase the purchasing power of market visitors through traditional market designs that not only apply physical elements or modern forms but also consider elements of adjusting the market culture behaviour of the local community (Behavioural Architecture). This research uses descriptive analysis method, where qualitative data is described, namely in the form of primary data obtained from site data, also by direct observation to several traditional markets in South Konawe Regency, as well as unstructured interviews with traditional market users, then describing all problems and conditions, then systematically analysed according to architectural science to obtain solutions to existing problems.

Kata kunci

• Perekonomian
• arsitektur perilaku
• pasar tradisional