Analisis Kesesuaian Lahan dan Strategi Pengembangan Ekowisata Pantai Ratu Ampat di Desa Bahari Kecamatan Sampolawa Kabupaten Buton Selatan

Abstrak

The study focuses on the assessment of Ratu Ampat Beach tourism's suitability and proposes development strategies. Utilizing the Tourism Suitability Index and SWOT analysis, the research evaluates three stations within the area. Results indicate high land suitability for ecotourism activities, with stations I, II, and III scoring 83.33%, 94.44%, and 97.22% respectively. The average suitability of 91.66% categorizes the area as "Very suitable" for beach tourism. Development strategies identified through SWOT analysis include leveraging strengths to capitalize on opportunities through collaborative efforts among the Village Government, Regency, and local communities. Mitigating weaknesses to exploit opportunities involves sustainable tourism development, enhanced promotion, and community education. Additionally, empowering communities in ecotourism management and infrastructure development aims to mitigate threats and ensure sustainable growth. These strategies aim to foster holistic development and community involvement in Ratu Ampat Beach tourism.