PENGARUH STRATEGI BISNIS, KEMAMPUAN MANAJERIAL, DAN PENGETAHUAN AKUNTANSI TERHADAP KINERJA USAHA MIKRO DI KOTA KENDARI

Abstrak

This research aims to determine the influence of business strategy, managerial ability and accounting knowledge on the performance of Kendari City micro businesses. The data collection methods used in this research were interviews and questionnaires. The data analysis method uses descriptive statistics and multiple linear regression analysis using the SPSS version 26 application. The results of this research show that 1) Business Strategy has a significant effect on the performance of Kendari City micro businesses; 2) Managerial ability has a significant effect on the performance of Kendari City micro businesses; 3) Accounting knowledge has a significant effect on the performance of Kendari City micro businesses

Kata kunci

• Kemampuan Manajerial
• Kinerja Usaha
• Pengetahuan Akuntansi
• Strategi Bisnis
• Usaha Mikro Kecil