Journal IndexUniversitas Halu Oleo

Article

PENGARUH KEMUDAHAN DAN RISIKO TERHADAP KEPUTUSAN PENGGUNAAN BRI MOBILE (BRIMO)

  • Feni Andriani
  • Feni Andriani
  • Nitri Mirosea
  • Syaiah

JURNAL AKUNTANSI DAN KEUANGAN, Vol. 10 No. 02 (2025), hlm. 263–273

Baca di situs jurnal doi.org/10.33772/jakuho.v10i02.287

Abstrak

This study aims to determine the effect of perceived ease of use and perceived risk on the decision to use the BRI Mobile (BRImo) application among Accounting students at Halu Oleo University. The research employed a descriptive quantitative approach, with data collected through questionnaires distributed to 93 randomly selected respondents. The results of the multiple linear regression analysis indicate that both perceived ease of use and perceived risk have a positive and significant influence on the decision to use BRImo, both partially and simultaneously. The implications of this study highlight the importance of enhancing user experience and managing risks to increase the adoption of mobile banking services.

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