EFEKTIVITAS PERAN VIDEO TUTORIAL DALAM MENINGKATKAN KETERAMPILAN PETANI PADI SAWAH TERHADAP PENGGUNAAN PUPUK ORGANIK CAIR DI KELURAHAN SENDANG MULYA SARI KECAMATAN TONGGOUNA KABUPATEN KONAWE

Abstrak

Digital transformation has reshaped agricultural extension approaches through the integration of information technology-based learning media. Among these, video tutorials have emerged as a promising educational tool due to their ability to present information visually, systematically, and in an easily understandable manner. Nevertheless, empirical evidence regarding the effectiveness of video tutorials in improving farmers' practical skills in the application of liquid organic fertilizer remains limited, particularly in lowland rice farming. This study aimed to analyze the effectiveness of video tutorials in enhancing the skills of lowland rice farmers in the use of liquid organic fertilizer in Sendang Mulya Sari Village, Tongauna District, Konawe Regency, Indonesia. The study employed a quantitative approach using a quasi-experimental method with a one-group pretest-posttest design. The entire population of 25 lowland rice farmers was included as respondents using a census sampling technique. The effectiveness of the video tutorials was evaluated based on two dimensions, namely content quality and audiovisual quality, while farmers' skills were assessed through their ability to identify appropriate types of liquid organic fertilizer, determine the correct application dosage, select the appropriate application timing, and apply proper fertilization techniques. Data were collected through observation, pretest and posttest assessments, questionnaires, and documentation, and were analyzed using descriptive quantitative analysis based on the Learning Improvement Effectiveness (EPp) formula. The results revealed that the content quality of the video tutorials was classified as effective, with an effectiveness score of 73.5%, whereas the audiovisual quality was categorized as less effective, scoring 49.5%. Furthermore, the video tutorials effectively improved farmers' skills in identifying appropriate types of liquid organic fertilizer (79.4%), determining the appropriate fertilization timing (84.5%), and applying proper fertilization techniques (87.5%). In contrast, farmers' ability to determine the correct fertilizer dosage remained less effective (47.5%), indicating that additional technical guidance and field-based practical assistance are still required. Overall, video tutorials proved to be an effective agricultural extension medium for improving farmers' practical skills, particularly when supported by well-structured and comprehensible instructional content. However, improvements in audiovisual quality and the integration of video tutorials with participatory field extension activities are necessary to further enhance learning effectiveness and promote the sustainable adoption of liquid organic fertilizer technology.

Kata kunci

• Agricultural Extension Communication
• Audiovisual Media
• Digital Learning
• Technology Adoption