Article
PEMANFAATAN INFORMASI MEDIA SOSIAL (YOUTUBE) PADA BUDIDAYA TANAMAN KACANG PANJANG DI DESA TOTALLANG KECAMATAN LASUSUA KABUPATEN KOLAKA UTARA
Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat, Vol. 6 No. 2 (2026), hlm. 157–170
Abstrak
The advent of information and communication technology, exemplified by YouTube, has engendered a proliferation of avenues for farmers to access diverse agricultural information with ease and efficacy. This has the potential to enhance their knowledge and aptitudes in cultivating long beans. However, its utilization remains confined to farmers in Totallang Village at this juncture. The objective of this study is to examine the utilization of information from YouTube social media in long bean cultivation activities in Totallang Village, Lasusua District, North Kolaka Regency. The present study employs a quantitative approach, utilizing a survey method. The research population comprised all farmers engaged in the cultivation of long beans in Totallang Village, constituting a total of 120 individuals. The sample size was determined using the Slovin formula, resulting in a sample of 32 long bean farmers. The research variables encompassed the utilization of YouTube, social media, and long bean cultivation activities. The analysis employed descriptive statistics to elucidate the salient features of the data. The findings indicated that YouTube social media has been strategically employed by farmers to support long bean cultivation activities in Totallang Village, Lasusua Subdistrict, North Kolaka Regency. This utilization was categorized as high in terms of information search, sources of current knowledge related to agriculture, and media for listening to agricultural lectures. The insights gleaned from YouTube have been instrumental in enhancing farmers' competencies across a comprehensive range of domains, including land preparation, seed preparation, planting, maintenance, and harvesting. The relatively regular frequency of YouTube use by farmers indicates that this social media platform functions as a resource for digital learning, thereby enhancing farmers' capacity and promoting the development of long bean farming in a manner that is more effective and adaptive to advancements in information technology.