The effectiveness of developing student technopreneurship competencies in the MBKM entrepreneurship program based on project-based learning: CIPP model evaluation

Abstrak

The effectiveness of the MBKM Entrepreneurship program in developing students' technopreneurship competencies remains limited and warrants a comprehensive discussion, especially in evaluating the contributions of each learning stage within a project-based learning framework. This study aims to explain how the dimensions of context, input, process, and product in the implementation of project-based learning in the MBKM Entrepreneurship program contribute to the development of students' technopreneurship competencies. A case study was conducted on three groups of digital business students at STT Terpadu Nurul Fikri, the first cohort (2022). Data were collected through semi-structured interviews using purposive sampling techniques and business documentation and were validated through source and method triangulation. The results show that project-based learning improves the ability to identify business opportunities, develop digital business models, enhance product creativity, strengthen digital marketing, improve business pitching, and build entrepreneurial confidence. These findings indicate that evaluation using the CIPP model can provide a comprehensive overview of the factors that support the development of technopreneurship competencies within the MBKM Entrepreneurship program. This research highlights the importance of strengthening mentoring, industry collaboration, and the development of a digital business ecosystem to enhance the effectiveness of entrepreneurship programs at higher education institutions. Future research is recommended to involve a broader range of respondents and to use a combination of qualitative and quantitative approaches to produce more comprehensive evaluation results.

Kata kunci

• Evaluasi
• MBKM Kewirausahaan
• Model CIPP
• Technopreneurship
• project-based learning