Article
Dari Ketertarikan Sosial ke Kunjungan: Basis Komunitas Kedai Kopi
ETNOREFLIKA : Jurnal Sosial dan Budaya, Vol. 15 No. 1 (2026), hlm. 68–82
Abstrak
The rapid growth of coffee shops in Indonesian cities reflects a shift from consumption spaces to social arenas where people build relationships, identities, and routines of gathering, yet independent coffee shops remain vulnerable to fluctuating visits and therefore require strategies beyond price competition and brand power. This study aims to explain the mechanism through which a community base at Kopi Sensei generates social attraction and subsequently produces social actions that shape visit flows and broaden the audience. Drawing on social attraction and Weber’s typology of social action, the research employed a descriptive qualitative design with focused ethnography, using in depth interviews with eight informants from two communities and analyzing the data through Miles and Huberman’s interactive model. The findings indicate that the community base was established through the stabilization of the shop as a relatively fixed meeting point, the repetition of community agendas, and participation governance that links social activities to the sustainability of the venue. Social attraction emerged primarily from recurring relational experiences, ease of networking, and the cognitive and functional value embedded in community activities. This attraction then manifested as social actions in the form of organic digital traces, interpersonal mobilization through invitations and recommendations, and the conversion of community agendas into repeated reasons to attend, which collectively increased visits and introduced new visitors. The implication is that community-based strategies for independent coffee shops depend on maintaining relational consistency and activity rhythms rather than relying on occasional events.