Article
Loyalitas dalam Komunitas Carat Makassar: Studi tentang Fandom K-Pop di Kota Makassar
ETNOREFLIKA : Jurnal Sosial dan Budaya, Vol. 15 No. 1 (2026), hlm. 164–182
Abstrak
This study aims to determine the form of loyalty of Carat Makassar towards Seventeen. The phenomenon of K-Pop fan loyalty, especially towards South Korean boy groups like Seventeen, is interesting to study because it shows an attachment that is not only emotional, but also cognitive and conative. This study is a descriptive study using qualitative data. To achieve this goal, the researcher collected data through participant observation, in-depth interviews, and documents and documentation. Observations were conducted by directly participating in various activities of the Carat Makassar community, including discussions that occurred both on social media and in face-to-face meetings. In-depth interviews were conducted with active community members who had experience interacting in the fandom. All data obtained were then analyzed and interpreted based on theory and the results of previous relevant research. The results show that Carat Makassar's loyalty towards Seventeen can be categorized into three main stages: (1) cognitive loyalty, which is loyalty based on individual knowledge and perceptions of Seventeen; (2) affective loyalty, which reflects the emotional attachment of fans to their idols; and (3) conative loyalty, in the form of a commitment to continue supporting and being loyal to Seventeen in the long term. These findings show that K-Pop fan loyalty is not superficial, but rather is formed through a long process involving rational, emotional, and personal commitment aspects.