Multi Level Marketing (MLM) Tiens di Kalangan Mahasiswa Universitas Halu Oleo di Kota Kendari

Abstrak

The purpose of this study is to examine the working mechanisms of students at Halu Oleo University who are involved as members in the TIENS MLM business, as well as the ways in which these students manage their time between running the business and attending academic activities. The data were analyzed using a qualitative descriptive approach and are presented in narrative form. The findings indicate that there are several sequential work activities that must be carried out daily by students who join TIENS as MLM members. These activities include having personal goals and a positive attitude, purchasing products, compiling a list of prospective contacts, arranging appointments, conducting prospecting activities (presentations), carrying out follow-up actions, and utilizing support tools provided by the TIENS company to facilitate business operations. These work routines require a considerable amount of time, as time that would normally be allocated for rest is often used for business-related activities. To carry out both academic and business activities simultaneously, effective time management is essential. Students who are seriously committed to the business make efforts to manage their time as efficiently as possible through several strategies. First, they divide their day into several segments, in which daily activities are scheduled in advance before commencing any tasks. Second, they maximize the use of their days off, which are considered highly productive periods for students who combine studying with business activities. Finally, they conclude their day by creating a to-do list, checking off completed tasks from the daily schedule and rescheduling any unfinished activities. However, not all members who join the business achieve success, as outcomes largely depend on individual effort and level of commitment.

Kata kunci

• Antropologi ekonomi
• MLM
• Multi Level Marketing
• TIENS
• students