PENGARUH MANFAAT DAN RESIKO LAYANAN E-BANKING TERHADAP KEPUASAN NASABAH E-BANKING DI KOTA KENDARI

Abstrak

This study aims to determine the effect of the benefits and risks of e-banking services on e-banking customer satisfaction in Kendari City. The types of data used in this research are primary data and secondary data. Sources of data obtained from questionnaire data distributed to the people of Kendari City. The analysis used in this study is multiple linear regression analysis, using the help of an analytical tool that can accommodate and process large data, namely the Statistical Program for Social Science (SPSS). The results showed that: 1) The variable benefits of e-banking have a positive and significant effect on the level of customer satisfaction in using e-banking, 2) The variable risk has a negative and significant effect on the level of customer satisfaction in using e-banking. These variables have an influence on the interest in using e-banking in Kendari City

Kata kunci

• Risk
• Risks
• Satisfactions
• benefits