Implementing Smart Village to Strengthen Digital Economy in Rural Bone Regency

Abstrak

This study aims to examine the implementation of Smart Village in strengthening the village's digital economy, with a case study in Desa Data, Mare District, Bone Regency. Using a qualitative case study approach and thematic analysis of data from in-depth interviews, observations, and supporting documents, this study found that digital transformation has begun to penetrate the village level through the use of social media by micro-entrepreneurs, village officials, and the general public. The use of digital technology, particularly for business promotion and networking, has improved connectivity between MSME actors and customers, expanded market access, and built the confidence of local business actors. However, technology adoption is still constrained by promotional factors and has not been fully integrated into digital transaction systems. The main challenges include limited network infrastructure, digital literacy, and community participation. Family and village government support in digital training greatly helps the technology adoption process. However, the sustainability and effectiveness of programs still need to be strengthened through a more comprehensive digitalization roadmap. This study suggests the need for cross-actor collaboration, local institutional capacity-building, and the development of community-based digital village ecosystems to realize inclusive, adaptive smart villages. Policy recommendations and future research directions are also presented to accelerate the digital transformation of villages in Indonesia.

Kata kunci

• Digital Transformation
• MSMEs
• Smart village
• Village Digital Economy