The Analysis of Production Business Feasibility of Red Dragon Fruit Peel Fermented Drink

Abstrak

Red dragon fruit peel, which until now has only been thrown away as trash, turns out to have the potential to be processed into fermented drink. Red dragon fruit peel contains fructose, maltose and glucose as a source of carbohydrates for the growth of Lactic Acid Bacteria (LAB) during the fermentation process. Fermented drink from red dragon fruit peel are a combination of human health and sustainable resource use. The increasing demand for fermented beverage products other than milk means that red dragon fruit peel fermented beverage products have the potential to become a business. The aim of this research is to analyze the impact caused by the production of red dragon fruit peel fermented drink to become a viable business. The business feasibility analysis method used is Break Event Point, B/C Ratio, NPV, IRR and Payback Period analysis. The results of calculating the feasibility of the red dragon fruit peel fermented drink production business have a BEP value of 253 packaging units or Rp. 3.430.309,-, BC Ratio 1,50, NPV Rp. 52.407.037,-, IRR 34,4% with a Payback Period of 1,98 years so that the business of producing fermented red dragon fruit peel drink is feasible.