The Effectiveness of the Implementation of PT Permodalan Nasional Madani's Business Capacity Development Program in Helping Housewives (Case Study in Lakonea Village, Kulisusu District, North Buton Regency)

Abstrak

This study aims to analyze the effectiveness of the implementation of the Business Capacity Development Program organized by PT Permodalan Nasional Madani in supporting the business of housewives in Lakokea Village. This study uses a qualitative approach with a qualitative descriptive research method. The informants in this study were determined through purposive sampling techniques. The data sources used consist of primary data and secondary data. Data collection techniques include interviews, observations, and documentation. Data analysis is carried out through the stages of data reduction, data presentation, and drawing conclusions. The results of the study show that the effectiveness of the implementation of the Capacity Development Program is reflected in several indicators, namely: (1) participants' understanding of the program, (2) accuracy of targets, (3) timeliness of implementation, and (4) achievement of program objectives. This program has a positive impact in supporting the business of housewives and contributing to improving the family economy.

Kata kunci

• Business Development Program
• Effectiveness
• Housewives