Feasibility Analysis of Turmeric Honey Business in Nagari Muaro Using a SWOT Approach

Abstrak

This study analyzes the feasibility of turmeric honey beverage as an emerging business in Nagari Muaro. The research employs a quantitative descriptive approach to provide an objective assessment based on numerical analysis. A SWOT analysis is utilized to identify internal and external factors influencing business feasibility. Strengths reflect well-performing internal initiatives, while weaknesses highlight areas requiring improvement. Opportunities arise from the synergy between internal and external factors that enhance the business's competitive position, whereas threats encompass potential challenges that may impact business sustainability. The SWOT assessment is conducted by determining the weight, rating, and score for each analyzed factor. The findings of this study are expected to serve as a reference for the sustainable development of turmeric honey businesses in the future.