Strategy for Increasing Potatolooil Production in Tangkumaho Village, Napano Kusambi District, West Muna District

Abstrak

This study aims to understand the processing and development of patchouli oil products in Tangkumaho Village, Napano Kusambi Subdistrict, West Muna Regency using the Quality Function Deployment (QFD) method. The Quality Function Deployment (QFD) method is a systematic approach that prioritizes determining consumer demands or requests and then accurately translating these demands into appropriate development planning. Data collection was conducted using interviews and questionnaires, involving 30 respondents. The results of the study indicate that the patchouli oil processing begins with boiling, heating, and separating the patchouli oil. Using the QFD method for product development, eight main focuses were identified as priorities to meet consumer needs in patchouli oil products. The highest values from each attribute type are: having information on patchouli oil content with a score of 7.550 (8.93%), completeness of information 6.705 (7.93%), having a halal label 6.551 (7.75%), price and quality suitability 6.551 (7.75%), packaging design 6.200 (7.33%), suitability of net weight, product legality, and increased production all have the same score of 6.150 (7.28%).

Kata kunci

• patchouli oil
• product development
• quality function deployment (QFD)