Analysis of Marketing Channels and Efficiency of Corn (Zea mays L.): A Case Study in Komba-Komba Village, Muna Regency

Abstrak

This study aims to analyze the marketing channels and efficiency of corn (Zea mays L.) distribution in Komba-Komba Village, Kabangka District, Muna Regency. The research employed a case study method with a descriptive quantitative approach. Data were collected through in-depth interviews, direct observations, and documentation, and were analyzed using marketing margin and efficiency analysis methods. The findings revealed two distinct marketing channel patterns for corn in the study area. Marketing Channel I involves farmers → collectors/wholesalers → factories, while Marketing Channel II involves farmers → factories → end consumers. The analysis of marketing efficiency showed that Marketing Channel I achieved an efficiency level of 32.4%, categorized as efficient as it falls below the 33% threshold. Marketing Channel II demonstrated a higher efficiency level of 22.7%, also categorized as efficient. These findings highlight the effectiveness of the existing marketing structures and provide a foundation for improving the corn distribution system in the study area.