Article
Problem Analysis of Tempe Chips Products from Ksalya Micro Business Based on Consumer Satisfaction Level
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian, Vol. 6 No. 3 (2025), hlm. 194–210
Abstrak
This study aims to determine the feasibility of the Ksalya Micro Business, a home industry in Welala Village, Ladongi District, East Kolaka Regency that produces tempeh chips. This product still has various shortcomings that impact the level of consumer satisfaction. This study aims to analyze product attributes that need to be improved, maintained, or repaired using the Quality Function Deployment (QFD) method through the House of Quality (HOQ) Matrix. Data were obtained from distributing questionnaires to 30 respondents and analyzed based on the level of importance and consumer satisfaction. The results showed that the attributes with the highest level of satisfaction were non-excessive oil content (5.00) and the inclusion of product brands (4.97). Conversely, the attributes with the lowest satisfaction included resealable packaging (1.90), product price information (1.93), and clear expiration dates (1.97). The HOQ Matrix sets the packaging aspect as the main priority for improvement with a technical contribution of 44.19%, followed by the frying process at 17.39%. The implementation of the QFD method is expected to help Ksalya Micro Business improve the quality of tempeh chips products to better suit consumer needs and expectations.