Business Diversification Through Strengthening The Skills Of Women Fisherfolk Communities In Bungkutoko Village, Nambo District, Kendari City

Abstrak

ABTRACT This study aims to analyze the process of business diversification through strengthening the skills of women fishermen groups in Bungkutoko Village, Nambo District, Kendari City. The study uses a qualitative approach with descriptive methods through observation, interviews, and documentation studies. Research informants were selected purposively, consisting of the chairperson and members of the Barokah Group and the local government. The findings show that the group was formed through a process of needs identification, socialization, and deliberation involving women fishermen as the main actors. Capacity building was carried out through training in seafood processing, business management, marketing, and product packaging. The availability of production tools obtained through collaboration between various parties helped accelerate the production process and improve product quality. In addition to processed products, the Barokah Group has also obtained halal, PIRT, and NIB certificates.

Kata kunci

• Bungkutoko Coastal Area
• Fishery Products
• Skill Development
• Women Fisherfolk