Article
Loneliness and Celebrity Worship among K-Pop Fans in Kendari City
Jurnal Sublimapsi, Vol. 7 No. 3 (2026), hlm. 266–272
Abstrak
Celebrity worship is a behavior characterized by obsession and adoration, where individuals desire to be constantly involved in the lives of their idols, to the point where they are willing to do anything to engage in their idols' lives. One factor that influences celebrity worship is loneliness. This study aims to examine whether there is a relationship between loneliness and celebrity worship among K-Pop fans in Kendari. The research design uses a quantitative approach with a correlational design. The population of this study consists of K-Pop fans in Kendari who are part of K-Pop fan communities, totaling 170 people. The sample size in this study is 45 students, selected using purposive sampling technique. Based on the research findings, it can be concluded that there is a positive relationship between loneliness and celebrity worship among K-Pop fans in Kendari. The results of the Pearson’s Product Moment correlation test show a coefficient (r) of 0.348 with a significance value of 0.019. The positive coefficient (r) value and the significance value smaller than 0.05 indicate that there is a positive relationship between loneliness and celebrity worship among K-Pop fans in Kendari. The higher the loneliness experienced by K-Pop fans in Kendari, the higher their celebrity worship. Conversely, the lower the loneliness, the lower the behavior of celebrity worship.