Article
ARGUMENTATIVE LANGUAGE OF TIKTOK CEO SHOU ZI CHEW’STESTIMONY ON CBS NEWS YOUTUBE CHANNEL
Canon: Jurnal Penelitian Bahasa dan Sastra, Vol. 2 No. 3 (2024), hlm. 137–146
Abstrak
The importance of argumentative language in language use is to convince, persuade, and defend a point of view. The method used in this research is descriptive qualitative. The data source of this research is taken from YouTube videos (TikTok congressional hearing). The Researcher found that the results ofthe data analysis are about the argumentation process conveyed by the CEO of TikTok. The results of this research indicate ten data in the video. As in the principles of relevance (five data), sufficiency (one data), structural (one data), acceptance (one data), and rebuttal (two data). The researcher found that the principle of relevance is most dominantly used in argumentation because the CEO of TikTok provides premises that function as reasons that show their truth to support or challenge a position or perspective to convince the audience and parliamentarians, sufficiency provides evidence to strengthen the argument, the structure is used in the argument because there are claims from the opinion of the CEO of TikTok to strengthen the statements given by the parliamentarians and the principle of rebuttal, namely criticism or rejection of the CEO of TikTok against the arguments presented by parliamentarians. Therefore, it can be concluded that in the congressional hearing, the arguments conveyed by the CEO of TikTok were not accepted even according to the parliamentarians, the arguments presented by the CEO of TikTok did not make sense, and still considered that TikTok had harmed the country.