Kreativitas Bahasa dalam Iklan Digital sebagai Daya Tarik Audiens: Linguistic Creativity in Digital Advertising as a Means of Audience Appeal Zulfa Nindia, Retno Novita Sari, Siti Koriah, Ade Rosad Jurnal Bastra (Bahasa dan Sastra) Vol. 11 No. 3 2026 DOI 10.36709/bastra.v11i3.2782