PERAN E-WOM MEMEDIASI VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN JAFRA COSMETICS INTERNASIONAL DI KOTA KENDARI Indri Hapsari, Hairudin Bugis, Irelda Sari Syaranamual, Usman, Siti Nurkhalisa Journal Publicuho Vol. 7 No. 1 2024 DOI 10.35817/publicuho.v7i1.349