The influence of influencer marketing and brand awareness on Le Minerale's purchase decisions among students

Alifa Nuraisyah Parenrengi, Patwayati -, Endro Sukotjo

Jurnal HOMANIS: Halu Oleo Manajemen dan Bisnis Vol. 3 No. 3 2026 DOI 10.55598/homanis.v3i3.362