GREEN BRAND INNOVATIVE ON GREEN BRAND LOYALTY: A Moderating Model Evaluation by Green Perceived Value of Indonesian Consumers for The Body Shop Products

Yunfajri Rahma Nofiasari, Ratni Prima Lita, Verinita Verinita

Journal Publicuho Vol. 6 No. 3 2023 DOI 10.35817/publicuho.v6i3.232