ANALISIS STRATEGI BERSAING COFFEE SHOP DI KOTA KENDARI DENGAN PENDEKATAN RESOURCES BASED VIEW Akbar Wahbi, Jamal, Bakti, Wa Ode Harliyanti Unga, muh aswin, Ld. Mahmud, La Ode Ahmad Darwin Journal Publicuho Vol. 9 No. 2 2026 DOI 10.35817/publicuho.v9i2.1035