The Development Strategy of Purple Sweet Potato Farming Business in West Muna District Ahmad Muhajir, Ilma Sarimustaqiyma Rianse, Samsul Alam Fyka JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 5 No. 2 2020 DOI 10.37149/jia.v5i2.9981