IMPLEMENTASI KEBIJAKAN PARIWISATA PADA DINAS PARIWISATA KABUPATEN KOLAKA

Abstrak

This study aims to clarify how tourism policy implementation works in Kolaka Regency Tourism Board and what factors influence tourism policy. This type of study uses descriptive qualitative research describing observations, interviews, and documenting results by five research informants. The results of this study indicate that the Implementation of Tourism Policy at the Kolaka Regency Tourism Office has gone well. The Kolaka Regency Tourism Office is well running the program to increase the attractiveness of tourist destinations, tourism marketing programs and tourism resource development programs and the creative economy, this is evidenced by the increase in Regional Original Revenue (ROR) 2020-2022, especially in the tourism sector. The implementation of tourism policies at the Kolaka Regency Tourism Office has been effective can be seen from the activities carried out starting from maximizing socialization, implementing several programs and involving all stakeholders to work together, optimizing tourist destinations as a forum for implementing the Kolaka Regency Tourism Office program also provides tourism personnel with education and training related to the program being run and establishes rules for each tourist destination to record and report related to Regional Original Revenue (ROR). However, there are still programs whose implementation is not optimal due to obstacles, namely the lack of budget so that the lack of complete facilities and infrastructure in the Kolaka Regency Tourism Office or at tourist destinations, as well as the lack of communication between the Tourism Office and the community so as to make several tourist destinations that can be a source of Regional Original Income (PAD) cannot be realized

Kata kunci

• Implementation
• Policy
• Tourism