STRATEGI PENGEMBANGAN POTENSI WISATA BENTENG KERATON BUTON DALAM MENINGKATKAN WISATAWAN ASING DI KOTA BAUBAU

Abstrak

Strategy for Developing Tourism Potential of Buton Palace Fort in Increasing Foreign Tourists in Baubau City. This research aims to find out the strategies challenges and obstacles in developing the potential of the Buton Palace Fort tourist attraction in increasing foreign tourists in Baubau City using qualitative descriptive methods with informants, employees, or staff of the Baubau City Tourism Office, tourists, and the local community. Data collection was carried out using interviews, observation, and documentation techniques. The results of the research show that the Strategy for Developing the Tourism Potential of Fort Keraton in increasing Foreign Tourists in Baubau City can be concluded that the City Tourism Office has made maximum efforts and has carried out various developments such as promotion, accessibility, tourism areas, and human resources. But, behind this several obstacles and challenges need to be taken into account in developing the Buton Palace Fort tourist attraction, such as tourist attractions that are not explored and promoted, especially in the international arena, as well as limited human resources and community participation that still does not play an active role in viewing The existing tourism potential is one of the factors in the lack of foreign tourist visits in Baubau City

Kata kunci

• Buton Palace Fortress
• Tourism Development
• strategy