PENGARUH DESTINATION PERSONALITY TERHADAP DESTINATION LOYALTY

Rommy, Nursaban; Mokodompit, Eliyanti Agus; Juharsah, Juharsah

doi:10.33772/jumbo.v2i1.8043

Article

PENGARUH DESTINATION PERSONALITY TERHADAP DESTINATION LOYALTY

Nursaban Rommy
Eliyanti Agus Mokodompit
Juharsah Juharsah

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO), Vol. 2 No. 1 (2018), hlm. 01–10

Baca di situs jurnal doi.org/10.33772/jumbo.v2i1.8043

Abstrak

This study aims to investigate the influence of dimensions of destination personality on destination loyalty in in marine tourism of National Park Wakatobi. The number of samples are 100 respondents and survey method is used to analyze the collected data. Data analysis used multiple linear regression. These results indicate that sincerity, excitement, conviviality has significant and positive effects on destination loyalty Keywords: destination personality, destination loyalty