ANALISIS FAKTOR TINGKAT LOYALITAS PELANGGAN TERHADAP MEREK BERNARDI

Abstrak

This thesis discusses the influence of brand communication and brand image on brand loyalty through brand trust as a mediating variable on the Bernardi brand in Surabaya and Sidoarjo. The sample in this study were consumers who had used the Bernardi brand through a questionnaire distributed using the g-form. This research is a quantitative research with the analytical technique used is PLS.)

Kata kunci

• Brand Image
• Brand Loyalty
• Brand Trust
• brand communication