Strategi Pengembangan Objek Wisata Pulau Bokori Provinsi Sulawesi Tenggara

Abstrak

This study aims to identify forms of tourism marketing carried out by the Southeast Sulawesi Provincial Tourism Office and to formulate appropriate marketing strategies to increase tourist visits to Bokori Island. This study uses a qualitative descriptive analysis method. Data collection was carried out by direct observation, interviews, questionnaires, documentation, agency surveys and literature review. Qualitative descriptive analysis techniques are used to identify forms of tourism promotion carried out by researchers, SWOT analysis methods to formulate appropriate marketing strategies to increase tourist visits to Bokori Island. The results of this study indicate that the marketing strategy implemented by the Southeast Sulawesi Provincial Tourism Office is Object and Attraction, Amenities, Institutions, Accessibility, and Promotion. The right strategy to increase the number of visits is the creation of work units and cooperation in promoting Bokori Island tourism objects, the development of more complete accommodations at tourist objects, community-based tourism management and local culture and human resource improvement.

Kata kunci

• Marketing Strategy
• Tourism
• Travelers