Article
Studi Kelayakan Bisnis Investasi Warung Internet (Studi Kasus Pada Warnet “Gober Net”)
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO), Vol. 7 No. 3 (2023), hlm. 466–476
Abstrak
The aim of this research is to analyze the feasibility of the "GOBER NET" internet cafe investment business from its financial aspect. Data processing is carried out qualitatively and quantitatively. Qualitative analysis is seen from all non-financial aspects of the "GOBER NET" internet cafe, while quantitative analysis is carried out by calculating the feasibility of this business from its financial aspect, by calculating the net present value (npv), internal rate of return (irr), net benefit/ cost, break even point (bep), payback period (pbp) and sensitivity analysis. The tool used in this research is microsoft excel. The results of the feasibility analysis on market and marketing aspects show that people are increasingly accessing internet sites, both young and old, so that the need for internet and internet cafes is increasing rapidly.