PENGARUH RELATIONSHIP QUALITY DAN SOCIAL COMMERCE INTENTION TERHADAP PURCHASE INTENTIONS PADA TOKO TIGA BAHAGIA FURNITURE DI KOTA SAMARINDA (Studi Empiris Pada Belanggan Toko Tiga Bahagia Furniture di Kota Samarinda)

Abstrak

This research aims to find out how relationship quality and social commerce intention influence purchase intention at the Three Happy Furniture store in the city of Samarinda. This research uses a quantitative approach with a sample size of 95 respondents using the Slovin formula. Data was collected through a Google Form questionnaire using a 5-point Likert scale as a research instrument. The collected data was then analyzed using SmartPLS software outer model analysis. Research findings show the following results: First, Relationship Quality has a positive and significant effect on Purchase Intentions. Second, Social Commerce Intention has a positive and significant effect on Purchase Intentions. Third, Relationship Quality and Social Commerce Intention have a positive and significant effect on Purchase Intentions simultaneously with a total simultaneous effect of 63.8%.

Kata kunci

• Impulse Buying
• Produk Diversity
• purchasing decisions