PENGARUH GREEN INNOVATION DAN ECO-EFFICIENCY TERHADAP NILAI PERUSAHAAN (Studi pada Perusahaan Manufaktur yang Terdaftar di BEI Tahun 2022)

Abstrak

This study aims to examine the effect of green innovation and eco-efficiency on firm value in manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2022. Green innovation reflects environmentally friendly innovations applied by companies in their production and operational processes, while eco-efficiency refers to resource efficiency with lower environmental impact. This study employs a quantitative method with purposive sampling, resulting in a sample of 42 companies. Data were obtained from annual reports and sustainability reports published by the companies. Data analysis was conducted using multiple linear regression tests with IBM SPSS software. The results show that green innovation does not have a significant impact on firm value, whereas eco-efficiency has a positive and significant influence. These findings indicate that implementing eco-efficiency strategies can enhance firm value, while green innovation requires more effective implementation strategies to positively impact firm value.

Kata kunci

• Eco-Efficiency
• Firm Value
• Green Innovation