Article
PERAN BOUNDARY SPANNING DALAM MEMEDIASI PENGARUH TRANSFORMASI DIGITAL TERHADAP SUSTAINABLE COMPETITIVE ADVANTAGE UKM KOTA KENDARI
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO), Vol. 9 No. 2 (2025), hlm. 103–115
Abstrak
This study aims to analyse the effect of digital transformation, measured through technology readiness and degree of transformation, on boundary spanning breadth, boundary spanning depth, and sustainable competitive advantage, as well as the mediating role of both boundary spanning dimensions, among small and medium-sized enterprises (SMEs) in Kendari City. The study used a quantitative approach with a cross-sectional survey. The sample size of 399 SMEs was determined using the Slovin formula from a population of 41,939 SMEs and selected by purposive sampling. Data were collected through five-point Likert-scale questionnaires and analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that technology readiness and degree of transformation have positive and significant effects on boundary spanning breadth, boundary spanning depth, and sustainable competitive advantage. Both boundary spanning dimensions positively and significantly affect sustainable competitive advantage, with depth showing the strongest effect. Boundary spanning breadth and depth partially mediate the effects of both digital transformation dimensions on sustainable competitive advantage. These findings suggest that SMEs gain lasting competitive advantage when digital capabilities are converted into broad and deep collaboration with external partners.