Article
ANALISIS REKRUTMEN PADA PT. PANGUNTAKA CAHAYA NUSANTARA CABANG KENDARI SULAWESI TENGGARA
Jurnal Manajemen dan Kewirausahaan, Vol. 17 No. 2 (2025), hlm. 159–175
Abstrak
Recruitment is a strategic process in human resource management that directly affects the quality of the workforce in the company. Employee recruitment greatly helps the company to achieve performance, both for the company itself and for the employees in the company. This study aims to analyze the recruitment process at PT. Panguntaka Cahaya Nusantara, Kendari Branch. The research method used is a qualitative descriptive approach with data collection techniques through interviews, observations and documentation.The results of this study indicate that recruitment at PT. Panguntaka Cahaya Nusantara Kendari Branch applies various methods including internal and external recruitment. The basis of recruitment involves educational qualifications, work experience and technical skills relevant to the company's needs. Recruitment sources come from internal promotions, employee references and external recruitment through job vacancy advertisements and cooperation with educational institutions. This study confirms that the effectiveness of recruitment is highly dependent on the suitability of the methods and strategies applied to the needs of the organization. Therefore, companies are advised to continue to develop a more efficient recruitment system in order to obtain qualified workers and be able to increase the company's competitiveness.