INOVASI TEKNOLOGI GUNA MENINGKATKAN PRODUKTIVITAS DAN DAYA SAING UMKM DALAM RANGKA KETAHANAN EKONOMI

Abstrak

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in strengthening national economic resilience, yet they face significant challenges in the digital era. This study aims to examine how technological innovation can enhance MSME productivity and competitiveness to support Indonesia’s economic resilience. Employing a descriptive-analytical approach and literature review methodology, this research analyzes academic references, policy documents, and empirical data. The theoretical framework integrates economic resilience, innovation diffusion, and competitive strategy theories. Findings reveal that digital technology significantly improves operational efficiency, market expansion, and value creation. However, the adoption of technology is hindered by low digital literacy, limited capital, dependency on foreign technology, and infrastructure disparities. Through TOWS analysis, the study formulates collaborative strategies that leverage internal strengths and external opportunities while mitigating risks. The research emphasizes the importance of synergy among government, private sector, academia, and MSME actors in building an inclusive and sustainable innovation ecosystem. Technological innovation is not merely a tool for efficiency, but a strategic foundation for developing a robust, adaptive, and equitable national economy.

Kata kunci

• Daya saing
• Inovasi teknologi
• Ketahanan ekonomi
• UMKM
• produktivitas