ANALISIS SEBARAN LOKASI ALFAMART DI KOTA SORONG UNTUK MANAJEMEN PEMILIHAN LOKASI USAHA

Abstrak

The growth of Sorong City as a new economic center in Southwest Papua has triggered increased demand for modern retail facilities such as Alfamart. This study aims to analyze the spatial distribution of Alfamart outlets in Sorong City within the context of effective and sustainable business location management. The method used is a descriptive quantitative approach based on Geographic Information Systems (GIS) and Nearest Neighbor Analysis (NNA). The data used includes the coordinates of Alfamart outlet locations and the administrative boundaries of Sorong City. The suitability of the locations was assessed by considering their proximity to residential areas, main transportation routes, and population density. The location's compliance with applicable spatial planning policies was also assessed. The results indicate that the distribution of Alfamart outlets in Sorong City is clustered, with a T-value of 0.19. Most outlets are concentrated in Sorong City, Sorong Manoi, and East Sorong, which have high population densities and good accessibility. This pattern reinforces management theory of business location selection, which emphasizes the importance of market potential and accessibility, but also emphasizes the need to consider regulations as a limiting factor in business location decisions. This research provides an important contribution to policymakers and business actors in developing modern retail expansion strategies that are legal, efficient, and in line with the city's spatial dynamics.

Kata kunci

• Alfamart
• Business Location Management
• Zoning Regulations