Article

STUDI FENOMENOLOGI KEWIRAUSAHAAN EKS DOLLY

  • Rina Sulistiyani
  • Gendy Prijambodo

Jurnal Manajemen dan Kewirausahaan, Vol. 18 No. 1 (2026), hlm. 33–50

Abstrak

The policy of closing the Dolly Surabaya red-light district has succeeded in creating a new economic zone for its residents. The phenomenon of successful business transfers by former Dolly residents has opened a research gap on the process of successful business transfers by Dolly residents, which has not been revealed in various previous studies. This study aims to uncover and understand more deeply the entrepreneurial values ​​​​in ex-Dolly residents who accompany the business transfer process. The research design uses an interpretive paradigm and a phenomenological approach. The research informants are former Dolly residents who successfully transferred their businesses from businesses previously directly or indirectly related to prostitution activities to new businesses pursued after the closure of Dolly. Data obtained from semi-structured interviews, documentation and observation were analyzed using the "Creswell model". Field findings revealed that the entrepreneurial values ​​accompanying the business transfer process were divided into three time perspectives: pre-closure, transition, and post-closure. The pre-closure period revealed entrepreneurial values ​​of business opportunities, competition, and the environment. The transition period required creativity, while the post-closure period required values ​​of work motivation and business risk-taking. The implication of the research results is that the successful business transfer of former Dolly residents requires a balance between entrepreneurial values ​​and the business aspects being run.

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