Strategi Pengembangan Objek Wisata Waburi Park

Abstrak

Tourism is a sector that plays an important role in boosting regional economies and opening up opportunities for local potential development. This research aims to determine the Development Strategy for the Waburi Park Tourism Object in Gaya Baru Village, Lapandewa District, South Buton Regency. This type of research uses a qualitative approach with a descriptive method. The data analysis technique used to identify internal and external factors is based on development theory and IFAS-EFAS analysis. A SWOT matrix is applied to formulate suitable strategies for the development of the Waburi Park Tourism Object. The results show that Waburi Park possesses tourism potential that includes artificial and natural attractions, supporting facilities, and reasonably good accessibility. Based on the SWOT analysis, internal factors serving as main strengths include beautiful natural scenery, management by the local community, and a comfortable atmosphere. Weaknesses of this tourist attraction include limited facilities and tourism human resources. From an external perspective, development opportunities are visible in the growing tourist interest in natural tourism and local government support. Threats faced by the site include coastal disaster vulnerability and limited promotion. This development effort is expected to enhance tourist appeal, expand employment opportunities, and support sustainable tourism development in South Buton Regency.

Kata kunci

• Buton Selatan
• Pengembangan Wisata
• South Buton
• Tourism Development
• Waburi Park