Dampak Keberadaan Hypermart terhadap Tingkat Pendapatan Pedagang di Pasar Grosir

Abstrak

The rapid growth of modern shopping centers in Kendari City has created new dynamics in the local economic landscape, particularly concerning the existence of traditional markets. This phenomenon raises important questions about the nature of the interaction between modern and traditional markets, whether it is competitive or mutually beneficial. This study aims to 1) identify the similarities in products traded at the Wholesale Market and The Park Kendari (Hypermart), and 2) analyze the impact of The Park Mall Kendari on the income levels of traders at the Wholesale Market. This research using a descriptive qualitative approach through observation, interviews, and documentation. The results show that there are four categories of products commonly sold in both locations: basic necessities, vegetables, cooking spices, and cleaning products. These two marketplaces are located side by side, which encourages positive economic interaction. Overall, the presence of The Park Mall contributes to a 29% increase in the average income of Wholesale Market traders.

Kata kunci

• Impact
• Income
• Market
• Pasar
• Pendapatan
• dampak