STRATEGI PENGEMBANGAN OBYEK WISATA WADUK KOLAM RETENSI BOULEVARD KOTA KENDARI

Abstrak

This study aims to determine the Strategy for the Development of a Reservoir Tourism Object "Boulevard Retention Pool" in Kendari City. By using a SWOT analysis (strengths, weaknesses, opportunities and threats). Which looked at internal factors and external factors. The results of the study show that the strategy for developing Reservoir Tourism “Pool Retention Boulevard” is a strategy that optimizes strengths to take advantage of opportunities. , cool, beautiful and comfortable) with the opportunity of a retention pond tourist attraction which has promising tourism potential, then take advantage of the availability of field land for gymnastic purposes, lulo dance, and track tracks for running sports. and supported by opportunities. A very strategic location from the city center and public housing, so that it can attract many visitors, and by having adequate water capacity, there are no obstacles to taking advantage of opportunities in the management of tourist attractions. so that the development of the Boulevard Retention Pond Reservoir tourist attraction in the future can run well.

Kata kunci

• Boulevard Retention
• Development Strategy
• Pond Reservoir