FAKTOR-FAKTOR YANG MEMPENGARUHI TRANSAKSI NON TUNAI PADA MASYARAKAT KOTA KENDARI (STUDI KASUS MASYARAKAT KECAMATAN BARUGA)

Abstrak

The purpose of this study was to determine the factors that influence non-cash transactions in the people of Kendari City. This study used a simple random sampling technique with a total of 100 samples. Methods of data collection using a questionnaire. Methods Data analysis uses multiple linear regression analysis with the help of the IBM SPSS Statistics Version 22 software application. The results of this study indicate that the factors of perceived usefulness, perceived convenience, trust, and risk perception simultaneously have a positive and significant effect on non-cash transactions in the people of Kendari City. The perceived usefulness factor partially has a positive and significant impact on non-cash transactions in the Kendari City community. The perceived convenience factor partially has a positive and significant effect on non-cash transactions in the Kendari City community. The trust factor partially has a positive and significant effect on non-cash transactions in the Kendari City community. The risk perception factor partially has no effect and is not significant on non-cash transactions in the people of Kendari City.

Kata kunci

• Perceived Ease of Use
• Perceived Risk
• Perceived Usefulness
• Trust