ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PEDAGANG PASAR TRADISIONAL DI KOTA KENDARI

Abstrak

This study aims to analyze the factors that affect the income of traders in the traditional market of Kendari City. The results of regression analysis show that working hours have a significant influence on traders' income, on the contrary, business capital and business location have no influence on traders' income. From the results of this study, it can be concluded that traders who have longer working hours tend to have more time to carry out various sales strategies. Another conclusion is that changes in capital cannot be guaranteed statistically will lead to a noticeable change in the trader's income and it may be that the products sold by the trader in those markets tend to be similar, so the location does not provide a significant competitive advantage

Kata kunci

• Business Capital
• Market Location
• Trader’s Income
• Working hours