Article
ANALISIS TINGKAT LITERASI KEUANGAN MASYARAKAT TERHADAP PRODUK PERBANKAN SYARIAH DI KECAMATAN WUA-WUA KOTA KENDARI
JURNAL EKONOMI UHO, Vol. 8 No. 1 (2023), hlm. 1–17
Abstrak
The aim of this research is to determine the level of public financial literacy regarding sharia banking products. The type of research used in this research is quantitative research with a descriptive approach using primary and secondary data sources where data is obtained directly from the community and secondary data in the form of data from books, reports and journals. The data collection technique used in this research is using a questionnaire given directly to the community to determine the community's financial literacy from the aspects of knowledge, attitudes and beliefs. The data analysis technique used in this research is quantitative descriptive analysis. The results of this research show that the financial literacy of the Wua-Wua District community towards sharia banking products is seen from three literacy indicators, namely knowledge of72.11%, community attitude of 69.92%, and trust of 68.92%, each indicator is in the medium category. This shows that the literacy of the Wua-Wua sub-district community has moderate knowledge, attitudes and confidence in using sharia banking products so that they are able to determine banking products that suit their individual needs.