HUBUNGAN PAPARAN IKLAN ROKOK DAN TEMAN SEBAYA DENGAN PERILAKU MEROKOK PADA REMAJA PUTRA DI SMK NEGERI 2 KOTA KENDARI TAHUN 2025

Abstrak

Background: Smoking behavior among adolescents remains a significant public health concern, especially due to the early age at which this habit typically begins. Adolescents are particularly susceptible to social influences, such as peer pressure, and are easily exposed to cigarette advertisements. Despite numerous prevention efforts, the number of teenagers who experiment with and eventually adopt smoking as a habit remains high. Objective: This study aims to explore the relationship between exposure to cigarette advertising and peer influence on smoking behavior among male students at SMK Negeri 2 Kendari in the year 2025. Methods: This research employed a quantitative, analytic survey design with a cross-sectional approach. The sampling technique used was stratified random sampling, involving 192 male respondents. Data were collected using a structured questionnaire. Statistical analysis was conducted using the chi-square test, with a significance level set at α = 0.05. Results: The chi-square analysis revealed a p-value of 0.026 for exposure to cigarette advertisements and a p-value of 0.036 for peer influence. These findings indicate a statistically significant relationship between both advertising exposure and peer influence with smoking behavior among male students at SMK Negeri 2 Kendari.

Kata kunci

• Adolescents
• Peers
• advertisements
• smoking