HUBUNGAN TINGKAT PENGETAHUAN, MOTIVASI KESEHATAN DENGAN SIKAP IBU RUMAH TANGGA DALAM MEMBACA LABEL PANGAN GIZI PADA MASYARAKAT KELURAHAN GUNUNG JATI KOTA KENDARI TAHUN 2026

Abstrak

Background: Nutritional food labels are important information that helps consumers understand nutritional content as a basis for choosing healthy foods. However, the behavior of reading nutritional labels in the community is still relatively low, especially among housewives. Aims: This study aims to analyze the relationship between the level of knowledge and health motivation with the attitude of housewives in reading nutritional food labels in Gunung Jati Village, Kendari City in 2026. Methods: This study used a quantitative analytical design with a cross-sectional approach on 35 respondents selected through an accidental sampling technique. Data were collected using a structured questionnaire and analyzed using the Spearman correlation test (Spearman's rho). Results: The results showed that the level of knowledge was not significantly related to the attitude of reading nutritional labels (p = 0.705; r = -0.066), while health motivation had a very strong and significant positive relationship (p < 0.001; r = 0.854). Conclusion: The conclusion of this study indicates that health motivation plays a more dominant role than knowledge in shaping the attitude of reading nutritional labels. Therefore, motivation-based interventions are needed to encourage healthier consumption behavior.

Kata kunci

• Attitudes
• Nutrition labels
• health motivation
• knowledge