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Article

PERMINTAAN TELEPON SELULER PADA PEGAWAI TETAP (STUDI PADA PT. COLOMBUS KENDARI)

  • Firman Firman
  • Fajar Saranani
  • Nur Azizah

JURNAL EKONOMI UHO, Vol. 1 No. 1 (2016)

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Abstrak

The aim of research to analyze the determinant of demand for mobile sellular of permanent employee PT. Columbus Kendari by using statistics descriptive analysis. The samples used in this study are 65 permanent employees of PT. Columbus Kendari. The variable is measured by using Likert scale (1= strongly disagree; 5= strongly agree). The result showed that the demand for mobile sellular of permanent employee of PT. Columbus Kendari are influenced by the price, income, number of family members, taste and expectation. The other side, taste and income are variables that most influence the demand for mobile sellular.