PENGARUH LIVE STREAMING TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN PADA FOLLOWERS AKUN TIKTOK @YSLBEAUTY_INDONESIA
Journal Publicuho Vol. 9 No. 2 2026 DOI 10.35817/publicuho.v9i2.1206
58 artikel untuk “Consumer Purchase Decision”
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The influence of calls to boycott Israeli-affiliated products on purchase decisions for bottled mineral water: The moderating role of local products
Ahmad Rijal Hanif, Sudirman Zaid, Endro Sukotjo, Wahyuniati Hamid
Jurnal Manajemen dan Kewirausahaan Vol. 18 No. 2 2026 DOI 10.55598/jmk.v18i2.228
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN PADA BUTIK INES THE JILBAB
Nita Pusvhita Dania, Hairudin, Umar Bakti
Jurnal Manajemen dan Kewirausahaan Vol. 18 No. 1 2026 DOI 10.55598/jmk.v18i1.112
PENGARUH ONLINE COSTUMER REVIEW DI APLIKASI SOCO BY SOCIOLLA TERHADAP KEPUTUSAN PEMBELIAN PRODUK FACEWASH COSRX PADA @OHMY_BEAUTYBANK
Alya Syaifadina, Rastri Kusumaningrum, Tikka Muslimah
Journal Publicuho Vol. 9 No. 2 2026 DOI 10.35817/publicuho.v9i2.1204
The influence of content marketing and electronic word of mouth on purchase decisions: The mediating role of brand awareness in Deliwafa Store products
Natasya Ainul Hikmah, Laily Muzdalifah
Jurnal Manajemen dan Kewirausahaan Vol. 18 No. 2 2026 DOI 10.55598/jmk.v18i2.221
Analysis of the Influence of Marketing Mix on Purchasing Decisions for Ornamental Plants Using Chi-Square in Kendari City
Dimas Muhammad Taufiq, AGUSTONO SLAMET
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 4 No. 2 2025 DOI 10.37149/ijaserd.v4i2.1937
PENGARUH HARGA, PROMOSI DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN PADA SWALAYAN AVAN KOTA MALANG
Agoes Hariyanto
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 2 2025 DOI 10.55598/jmk.v17i2.30
KEPUTUSAN PEMBELIAN KONSUMEN PADA WARUNG SOP KONRO OLLO: PERAN HARGA DAN KUALITAS MAKANAN
Fitria Ramadhani, Alida Palilati, Patwayati -
Jurnal HOMANIS: Halu Oleo Manajemen dan Bisnis Vol. 2 No. 1 2025 DOI 10.55598/homanis.v2i1.13
Determinants of Consumer Purchasing Decisions for Vanilla Products (A Case Study of Vanilla Global Indonesia)
Sulung Anugerah Sahara, Erlin Widya Fatmawati, Endro Puji Astoko
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 5 No. 1 2025 DOI 10.37149/ijaserd.v5i1.1800
ANALISIS PENGARUH CUSTOMER EXPERIENCE DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA USAHA MN (MILA DAN NILA) BEAUTY DI KOTA KENDARI
Makmur Kambolong, Munawir Makmur, Candra Puspitaningtyas, Irva zanita Putri
Journal Publicuho Vol. 8 No. 4 2025 DOI 10.35817/publicuho.v8i4.1082
PENGARUH STORE ATMOSPHERE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO BEAUTY KAMPUS BARU KOTA KENDARI
Lilis Rahmadani, Yusuf -, Feliks Anggia Binsar Kristian Panjaitan
Jurnal HOMANIS: Halu Oleo Manajemen dan Bisnis Vol. 2 No. 2 2025 DOI 10.55598/homanis.v2i2.67
THE INFLUENCE OF BEAUTY INFLUENCER ROLE ON PURCHASING DECISIONS WITH BRAND PERSONALITY, BRAND TRUST, AND BRAND IMAGE AS INTERVENING VARIABLES (CASE STUDY ON WARDAH PRODUCT CONSUMERS IN SAMARINDA)
AMELIA ALDJAZAIRA AUDINA, M Risal, Vera Anitra
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol. 8 No. 2 2024 DOI 10.33772/jumbo.v8i2.873
CONSUMENT PURCHASE DECISION: ONLINE CONSUMENT RATING, ONLINE CONSUMENT REVIEW DAN CONSUMENT TRUST PADA APLIKASI SHOPEE
Adelia Anjasmara Guru Singa, Asrizal Efendy Nasution
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol. 8 No. 1 2024 DOI 10.33772/jumbo.v8i1.826
KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL WULING: PERAN MEDIASI KEPERCAYAAN MEREK
Devika Muzdhalifah Bisman, Rahmat Madjid, Wahyuniati Hamid
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol. 8 No. 3 2024 DOI 10.33772/jumbo.v8i3.2314
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI KABUPATEN MUNA
Wa Ode Vira Saltifa, Alida Palilati, Isalman Isalman, Aidin Hudani Awasinombu, Asrip Putera
Jurnal Manajemen dan Kewirausahaan Vol. 15 No. 2 2023 DOI 10.55598/jmk.v15i2.43057
Influence Of Marketing Mix (Marketing Mix) On Consumer Purchase Decisions Cachet Products In Kendari City (Case Study Of UD. Cashew Mubaraq Lombe Kendari City)
Noval Ivandri Renggaala, Sarinah Sarinah, Sakir Sakir
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol. 2 No. 3 2022 DOI 10.33772/tekper.v2i3.20692
Analysis of Consumer Behavior in The Decision-Making Process of Vegetable Purchase During the Covid-19 Pandemic at Bu Dipo’s Vegetable Store
Reo Sambodo
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 7 No. 2 2022 DOI 10.37149/jia.v7i2.23832
Keputusan Konsumen dalam Melakukan Pembelian di Coffe Shop
Edy Humaidi, Analianasari Analianasari, Cholid Fatih
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 6 No. 2 2021 DOI 10.37149/jia.v6i2.16070
The contribution of brand awareness, brand loyalty, social media promotion, and electronic word of mouth to consumer purchase intentions for Xiaomi Midrange smartphone products in Jakarta
Juphiter Henry, Liestyaningrum Rahmadhani Wisnu Putri
Jurnal Manajemen dan Kewirausahaan Vol. 18 No. 2 2026 DOI 10.55598/jmk.v18i2.206
The influence of food quality, price, and lifestyle on the purchasing decision of Mie Gacoan in Kendari city
Astri Suparwani, Nursaban Rommy, Nurul Ittaqullah
Jurnal HOMANIS: Halu Oleo Manajemen dan Bisnis Vol. 3 No. 3 2026 DOI 10.55598/homanis.v3i3.298